MARKETING MANAGEMENT - MKT 4013
Course|MASTER
Last updated 29-Sep-2024 07:37
Subject content
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- 11 topics
- 00:00:00
SELF TEST ANSWERS
1 topics
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SELF TEST ANSWERS
Defining Marketing for 21st Century and Ethics in Marketing
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Defining Marketing for 21st Century and Ethics in Marketing
International and Global Markets
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International and Global Markets
Developing Marketing Strategies and Plans
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Developing Marketing Strategies and Plans
Consumer Behavior and Business Market
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Consumer Behavior and Business Market
Identifying Market Segments, Market Targeting and Market Positioning
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Identifying Market Segments, Market Targeting and Market Positioning
Market Research and Analyzing the Environment
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Market Research and Analyzing the Environment
Creating Equity and Setting Product Strategies and Service Strategies
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Creating Equity and Setting Product Strategies and Service Strategies
Developing Pricing Strategies and Programs
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Developing Pricing Strategies and Programs
Delivering Value Using the Marketing Channels and Integrated Marketing Communication (IMC)
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Delivering Value Using the Marketing Channels and Integrated Marketing Communication (IMC)
Managing Mainstream Media Communications and Digital Communications
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Managing Mainstream Media Communications and Digital Communications
Description
This course offers advanced
insights into strategic marketing. It covers in-depth topics like market
segmentation, targeting, positioning, and the intricacies of the marketing mix (product,
price, place, promotion). It also emphasizes a data-driven approach to
understanding consumer behavior, developing competitive strategies, and
fostering brand loyalty. Additionally, it explores modern marketing challenges,
such as digital transformation, globalization, and ethical decision-making. For
master’s students, it is essential to master theoretical frameworks and
practical applications in complex business environments.
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